Posts in Published In
The 4 foundations of a winning issue advocacy campaign

A winning issue advocacy campaign presents an issue in a way that resonates with the audience’s own self-interests, while keeping the overall message in line with the organization’s ultimate mission. Such a campaign reflects a desire to create a mutually beneficial relationship that, over time, achieves tangible benefits for both parties. How does an organization achieve this?

Read More
Published InSue Zoldak