Why the NFL needs to spend more time on Twitter
Six of the top ten tweeted sports events of 2015 were football games. Super Bowl XLIX was the top-tweeted event of all television programming in 2015—and the most tweeted-about sports event of all time.
So it makes sense that football fans would take to Twitter to express their outrage at the relocation of the St. Louis Rams, inspiring viral hashtags such as #KroenkeComplaints and #staySTL.
If you anticipate producing an emotional reaction in your audience, be prepared to meet them on their terms: on the platform where they go to vent their frustrations and boast about their successes.
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