When it comes to strategic communications, there is no one better than Sue.
What makes Sue the best is her ability to not only understand the problem, but to provide a clear, succinct and forward thinking solution. Few people come close to matching Sue’s knowledge of the industry and tools available when it comes to addressing a communications challenge."
/ ben, director of public affairs /
Sue is the Swiss Army Knife of the advocacy scene.
Her knowledge, expertise and experience of the many different tactics it takes to penetrate a message, be it, advertising, use of social networks or good old fashioned PR can't be matched. She not only does it all, but does it as well as anyone. Her analytical insights and creative forward-thinking make her the whole package."
/ nathaniel, ceo /
Sue is one of the very best public affairs and advertising executives in the issue advocacy and social media arenas, both inside-the-beltway and nationwide.
Under her adept and proven leadership, she runs a team that creates and executes integrated campaigns using award-winning advertising, media relations, coalition building, grassroots mobilization and new media tactics to help her clients win often-heated political and legislative battles and ultimately sway public opinion. She's the go-to for many of the best and brightest in the industry, as her advice has been proven time and again to be invaluable.
As importantly, Sue is a consummate professional and an absolute pleasure to work with. I've personally heard several of her clients and reps praise her both professionally and personally. Sue's reputation as one of the very best in the business is a reputation that's been wholly earned by her."
/ Michael, executive director of business development /
Sue has become a go-to person in both the issue advocacy and social media world.
Her knowledge of the industry and its recent developments as well as her willingness to share this experience make her a valuable resource. And on top of it all, Sue's clients and reps love to work with her."
/ Alex, COO /
"I've been introduced to Sue in the past year and I've been impressed with her knowledge of all things digital and how these tools are radically changing the advocacy space. Sue is an exceptionally creative and open person and has become a go to resource as we contemplate evolving some of our outreach tools.
Sue is one of the best connected people in this city and I believe that's a direct reflection of her ability to develop ideas that deliver results.
/ Steve, vice president & general manager /
"If you go to list the many great qualities Sue Zoldak brings to a job, you might find yourself with a very long list of items. Her creativity and energy for projects is infectious. She starts every project with a genuine sense of curiosity in wanting to know your goals, objectives, challenges and how far (or willingness) to push the boundaries in trying to do something inherently creative that you've never done before to reach your expressed goals. She offers what I would call a "positive push" to help a client see new ways and means to get the results her client wants to achieve.
I saw this first hand with her work with me as I was leading an overhaul of our digital properties (which were very poor at the time), as well as developing new means to deliver new and dynamic content to traditional and untraditional audiences. Together we opened a range of new capabilities that truly transformed the way we did business but how the organization as a whole did business in a number of areas as well. I credit Sue's leadership with helping to make that possible.