Advice for hiring a political consultant
Sue weighs in with her advice on what matters most when hiring a consultant:
“Finding the right consultant is more about trust than anything else. Do you feel that you can trust your consultant to know how to find the right solution at the right time? No consultant will be an expert in every field required to run a campaign — and be wary of anyone who says they are. But a consultant should be a strategic leader as well as a smart problem solver, someone who knows the best of the best of the rest. The best client/consultant relationships happen when the client can fully empower the consultant to be in charge and be comfortable enough not to install competing centers of control. Competition within a campaign apparatus is rarely a good thing. It only serves to encourage some consultants and vendors to keep information from the whole. Therefore that trust is tantamount.”
See what other consultants had to say here.